Strategic Circles
Heads of Digital Marketing Circle.
For leaders managing performance, acquisition, and digital channels — navigating data deprecation, AI-led personalisation, and the constant tension between brand and performance.
Digital marketing leadership has become one of the most technically complex and commercially pressured roles in any organisation. The ground shifts constantly — platform algorithms, privacy regulation, AI capabilities — while the expectation of measurable results only intensifies. Genuine peer exchange at this level requires people who live the same reality.
Why digital marketing leaders need a dedicated room
Most industry events for digital marketing are disguised vendor pitches. The speakers are selling tools, not sharing honest assessments of what works. This Circle removes that dynamic entirely. No sponsors, no product demos. Just senior digital marketing leaders from different industries discussing real challenges with real candour.
What gets discussed
Life after third-party cookies — real strategies, not vendor narratives. AI in marketing: where it actually creates value vs where it creates noise. Building teams that can operate across brand and performance simultaneously. Attribution in a multi-touch, multi-platform world. How to maintain strategic influence when the C-suite views digital marketing as a cost centre.
The cross-industry advantage
Digital marketing challenges are remarkably portable across industries. A Head of Digital at a fashion brand and one at a fintech company share more operational reality than either shares with their own CEO. This circle leverages that shared functional context.
Curation approach
Boris curates for functional seniority and industry diversity. Every participant owns digital marketing strategy at a senior level. The mix of B2B and B2C, different categories, and different market maturities is what creates the exchange value.
This Circle is for leaders who:
- —Hold Director+ Digital Marketing, Growth, or Acquisition roles
- —Own digital channel strategy, performance marketing, or customer acquisition
- —Navigate data deprecation, AI integration, and platform dependency
- —Want functional peer exchange beyond vendor-sponsored events
- —Value honest conversation about what actually works
Founding Exchange — Shape the Format, Set the Price
2026 gatherings are hosted on a founder basis. Boris covers accommodation. Participants contribute €700 per person — all meals, activities, and local logistics across the full weekend.
€700
per person · all-inclusive
From 2027: €2,000–2,500
Your host
Every gathering is built personally by Boris.
"I built two companies, scaled across borders, then spent years inside EMEA headquarters advising the people who run them. That's why I can build this room: I've sat on both sides of the table."
Boris builds every gathering personally, not through an algorithm, not through a team. He reviews every application, builds the room as a whole, and is present for all four days.
Boris built two companies from scratch, scaling to 35 FTE across four offices before pivoting to enterprise advisory. Through his SO DIGITAL and Otto Ziegler Consulting practice, he worked with Directors, VPs, and SVPs at EMEA headquarters: Nike across 14 markets, Uber across 46, WarnerBrosDiscovery / HBO Max across 17, Amazon Ring across 10, and global HQs like TomTom, Victorinox, and Jacobs Douwe Egberts, spanning brand, marketing, creative, e-commerce, supply chain, operations, and procurement. Parallel to this he attended dozens of cross-industry conferences both across Europe, but also across the globe from Hong Kong to Las Vegas. He saw the downsides of mass gatherings for genuine professional connection. It's this combination, founder experience and cross-industry HQ exposure, that shapes how he builds every gathering: he knows which problems are universal, which people can help solve them, and how to build a room where that exchange actually happens.
Frequently Asked Questions
Register Your Interest
Our events are invite-only. Share your details and interests, and we'll reach out when we're curating a gathering that's right for you.
Ready to join the Digital Marketing Circle?
Register your interest and Boris will be in touch.
Register InterestKnow someone who belongs here?
If a name came to mind, that instinct is usually right.
The best gatherings come together through people who know each other — not through applications. Forward this page to them, or write to Boris with a brief introduction.