Industry Masterminds
Fashion & Luxury Mastermind.
A curated peer group for senior leaders in premium fashion, luxury goods, and adjacent categories. Same industry context, zero competitive friction.
Brand equity, wholesale vs DTC tension, digital transformation at scale — this room already knows the territory. The conversations start where most industry events never reach, because everyone shares the same baseline understanding of what makes this sector uniquely complex.
Why a sector-specific room matters
Generic cross-industry events force you to explain your world before you can discuss its problems. In a Fashion & Luxury Mastermind, the shared context is structural: margin architecture, seasonal cycles, brand dilution risk, the tension between heritage and digital-first distribution. Nobody needs the preamble. Every minute is spent on the actual challenge.
What gets discussed
The conversations that don't happen at industry conferences because they're too honest. How to protect brand equity while scaling DTC. The real cost of marketplace dependency. Sustainability as a commercial strategy versus a communications exercise. Succession planning in founder-led houses. Pricing architecture when the customer expects luxury at accessible price points.
Who belongs in this room
Directors, VPs, and C-suite leaders with P&L or strategic responsibility in fashion, luxury, premium beauty, or lifestyle brands. People who have earned their perspective through years of navigating the specific pressures this industry creates — and who are ready to share it with peers who understand its weight.
How Boris curates the group
Boris reviews every participant personally. The goal is a room where everyone operates at the same altitude — same complexity of decisions, same weight of consequence. Different companies, different brand architectures, different market positions. But the same level of strategic thinking. That asymmetry of context, combined with symmetry of seniority, is what produces genuine insight.
This Mastermind is for leaders who:
- —Hold senior roles (Director+) in fashion, luxury, or premium lifestyle brands
- —Navigate the tension between brand heritage and digital transformation
- —Want peer exchange with leaders who share sector context but not company politics
- —Value honest conversation over curated self-presentation
- —Are willing to share real challenges, not just polished case studies
Founding Exchange — Shape the Format, Set the Price
2026 gatherings are hosted on a founder basis. Boris covers accommodation. Participants contribute €700 per person — all meals, activities, and local logistics across the full weekend.
€700
per person · all-inclusive
From 2027: €2,000–2,500
Your host
Every gathering is built personally by Boris.
"I built two companies, scaled across borders, then spent years inside EMEA headquarters advising the people who run them. That's why I can build this room: I've sat on both sides of the table."
Boris builds every gathering personally, not through an algorithm, not through a team. He reviews every application, builds the room as a whole, and is present for all four days.
Boris built two companies from scratch, scaling to 35 FTE across four offices before pivoting to enterprise advisory. Through his SO DIGITAL and Otto Ziegler Consulting practice, he worked with Directors, VPs, and SVPs at EMEA headquarters: Nike across 14 markets, Uber across 46, WarnerBrosDiscovery / HBO Max across 17, Amazon Ring across 10, and global HQs like TomTom, Victorinox, and Jacobs Douwe Egberts, spanning brand, marketing, creative, e-commerce, supply chain, operations, and procurement. Parallel to this he attended dozens of cross-industry conferences both across Europe, but also across the globe from Hong Kong to Las Vegas. He saw the downsides of mass gatherings for genuine professional connection. It's this combination, founder experience and cross-industry HQ exposure, that shapes how he builds every gathering: he knows which problems are universal, which people can help solve them, and how to build a room where that exchange actually happens.
Frequently Asked Questions
Register Your Interest
Our events are invite-only. Share your details and interests, and we'll reach out when we're curating a gathering that's right for you.
Ready to join the Fashion & Luxury Mastermind?
Register your interest and Boris will be in touch to discuss fit, timing, and which cohort is right for you.
Register InterestKnow someone who belongs here?
If a name came to mind, that instinct is usually right.
The best gatherings come together through people who know each other — not through applications. Forward this page to them, or write to Boris with a brief introduction.