Industry Masterminds
Retail & eCommerce Mastermind.
For leaders operating at the intersection of physical and digital retail — omnichannel complexity, margin pressure, and the relentless pace of consumer expectation change.
Retail has always been operationally intense. But the convergence of physical and digital, the compression of margins, and the acceleration of consumer expectations have created a leadership environment where the old playbooks no longer apply. This Mastermind is for the people navigating that transition at the strategic level.
The omnichannel leadership challenge
Most retail organisations were built for one channel. The leaders running them are now responsible for all of them — simultaneously. The strategic, operational, and organisational complexity of genuine omnichannel execution is understood only by the people doing it. This room is built for them.
What gets discussed
Unified commerce architecture — not the vendor pitch, but the real implementation challenges. Margin structure when customers expect free delivery and free returns. Store portfolio strategy in a post-pandemic landscape. How to build a digital culture inside an organisation with retail DNA. Marketplace strategy: when to be on them, when to fight them, when to become one.
Who belongs in this room
Directors, VPs, and C-suite leaders in retail, eCommerce, or unified commerce. From pure-play digital to omnichannel legacy retailers. People who understand that retail leadership means managing complexity across physical and digital simultaneously.
The curation principle
Different retail categories, different channel mixes, different stages of digital maturity — but the same level of strategic responsibility. The exchange between a digital-native brand leader and a legacy retailer's transformation lead is where the most valuable insights emerge.
This Mastermind is for leaders who:
- —Hold senior roles (Director+) in retail, eCommerce, or unified commerce
- —Navigate the complexity of physical + digital integration
- —Want peer exchange with leaders who understand retail-specific operational pressure
- —Are ready to discuss margin, channel strategy, and transformation honestly
- —Value actionable peer insight over keynote inspiration
Founding Exchange — Shape the Format, Set the Price
2026 gatherings are hosted on a founder basis. Boris covers accommodation. Participants contribute €700 per person — all meals, activities, and local logistics across the full weekend.
€700
per person · all-inclusive
From 2027: €2,000–2,500
Your host
Every gathering is built personally by Boris.
"I built two companies, scaled across borders, then spent years inside EMEA headquarters advising the people who run them. That's why I can build this room: I've sat on both sides of the table."
Boris builds every gathering personally, not through an algorithm, not through a team. He reviews every application, builds the room as a whole, and is present for all four days.
Boris built two companies from scratch, scaling to 35 FTE across four offices before pivoting to enterprise advisory. Through his SO DIGITAL and Otto Ziegler Consulting practice, he worked with Directors, VPs, and SVPs at EMEA headquarters: Nike across 14 markets, Uber across 46, WarnerBrosDiscovery / HBO Max across 17, Amazon Ring across 10, and global HQs like TomTom, Victorinox, and Jacobs Douwe Egberts, spanning brand, marketing, creative, e-commerce, supply chain, operations, and procurement. Parallel to this he attended dozens of cross-industry conferences both across Europe, but also across the globe from Hong Kong to Las Vegas. He saw the downsides of mass gatherings for genuine professional connection. It's this combination, founder experience and cross-industry HQ exposure, that shapes how he builds every gathering: he knows which problems are universal, which people can help solve them, and how to build a room where that exchange actually happens.
Frequently Asked Questions
Register Your Interest
Our events are invite-only. Share your details and interests, and we'll reach out when we're curating a gathering that's right for you.
Ready to join the Retail & eCommerce Mastermind?
Register your interest and Boris will follow up.
Register InterestKnow someone who belongs here?
If a name came to mind, that instinct is usually right.
The best gatherings come together through people who know each other — not through applications. Forward this page to them, or write to Boris with a brief introduction.